8th August 2022

England Handball launches 'The Ascent' - a new strategy for 2022-2030

A brand new eight-year strategy has been unveiled by the team at England Handball with a series of targets designed to significantly grow the game in this country. 

'The Ascent - Handball's Winning Strategy for 2022-2030' has been created following extensive consultation with clubs, members and other stakeholders.

It contains five key strategic pillars with a series of actions aligned to each area.

They are:

  • Young People and Schools
  • Inclusion and Social Impact
  • Clubs, People and Places
  • Driving Awareness
  • Lasting Partnerships 

Collectively, the focus areas include bold ambitions to grow the sport throughout the remainder of this decade; significantly increasing the popularity of handball, the number of regular players and the diversity of audiences. 

Mike Bain, England Handball CEO, said: "We're delighted to launch our brand-new strategy and want to thank all of those who have played a part in helping us get to this point. It's a strategy that is ambitious, progressive and inclusive, and we believe, in time, it will help us establish handball as a mainstream sport in this country. 

"There's no doubt that we still have some work to do to fully recover from the impact of the pandemic, but there were lots of positives to take from last season, including in our biggest ever National Finals weekend in June, so we have to be optimistic about the future.

"We're in a crucial phase for the future of our sport and we must focus our time and energy on working together to continue on an upward trajectory to get to where we all want to be."

The strategy has also received the backing of the European Handball Federation as well as the International Handball Federation. 

A new vision to establish handball as one of the top three indoor team sports in England also features in the document.

That's alongside other targets such as having 175 teams playing in England Handball leagues by 2030; the creation of 20 handball hubs across the country; and to have 4,000 primary schools and 6,000 secondary schools engaged in handball by the year 2030.   

Within the strategy foreword, Mike adds: "The actions we take right now will define the future of our sport. The level of ambition we demonstrate and the decisions we make are crucial. I have no doubt that it can be done, but we must be bold. We must be brave. And we must stick together." 

To view the full strategy document, click here.

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